Born on the beach. Built on the road.
Before Wears Woody became a full apparel brand, it was a beach wagon, a street vendor permit, and a trailer full of gear. Mike parked an old-school Grand Wagoneer near the beach in Falmouth, Massachusetts and started meeting customers face to face. That mobile-shop energy still drives the brand today: show up, make something memorable, and bring people along for the ride.
A Grand Wagoneer became the first storefront and the visual spark behind the Wears Woody name.
Early days were built around real conversations, summer traffic, coastal energy, and customers discovering the brand in person.
What started as a mobile setup grew into a product line built around comfort, character, and community.
Born from the wagon. Built for wherever you wear it.
Wears Woody started with a Grand Wagoneer, a beach-town summer, and a simple idea: make clothing with more character than the usual blank. Today, we build coastal-inspired apparel, collegiate collections, custom programs, and mission-driven products made to be worn well beyond the moment they were created for.
Wears Woody today.
Wears Woody has grown beyond one product, one season, or one kind of customer. The brand now brings together core retail collections, officially licensed collegiate gear, custom programs, and mission-driven products under one recognizable point of view.
Core Collections
Coastal-inspired staples across hoodies, half zips, sunshirts, polos, tees, headwear, and accessories.
Collegiate Series
Officially licensed school collections built around Olympic sports, student-athlete support, and fanwear that goes beyond bookstore basics.
Custom Programs
Custom apparel for schools, companies, events, organizations, and communities that want something more elevated than standard merch.
Small-batch gear with a point of view.
We are not trying to make the most generic version of every product. We build around soft fabrics, recognizable details, coastal color, and pieces that feel easy to wear but still have personality. Whether it is a Beach Blanket Hoodie, a Solar Hooded Tee, a Sunstreaker hat, or a custom team piece, the goal is the same: make gear people actually want to keep wearing.
Driven by more than product.
Woody’s Drive Over Diabetes is our commitment to making Wears Woody do more. Inspired by Mike’s experience living with Type 1 diabetes, a portion of every sale supports nonprofit partners working across research, advocacy, access, community, and care.
Every purchase helps move the mission forward.
Through Woody’s Drive and mission-related products, Wears Woody supports nonprofit partners helping people and families impacted by Type 1 diabetes.
Built for teams, schools, companies, and communities.
Some of our best work happens when Wears Woody products are built around a specific group. Through our Collegiate Series and custom programs, we create apparel for schools, Olympic sport programs, companies, events, and organizations looking for gear that feels personal, polished, and worth wearing.
Shop Collegiate
Find officially licensed collections for UNC, JMU, Maryland, Holy Cross, and other school programs.
Custom Collections
See custom gear created for companies, schools, organizations, events, and private groups.
Mission Products
Browse styles connected to Woody’s Drive and the nonprofit partners behind the mission.
Good gear, better stories, and people worth bringing along.
From beach parking lots to college sidelines, custom programs, nonprofit partnerships, and everyday closets, Wears Woody is still built around the same idea: make products with character, tell a better story, and bring people with us wherever we go next.