THE WHOLE BACK STORY...

... ALL 234,000 MILES OF IT.

Many summers ago, brand founder Mike bought a nostalgic beach ride, got a street vendor permit from the town of Falmouth on Cape Cod and quit his medical device sales job to sell flip flops.  He would park "Woody," feed the parking meters, and meet thousands of great people who loved his store-on-wheels.

THE FIRST 100 DAYS

After a hundred fun but long days, and thousands of pairs sold, Mike created our wagon logo and expanded into tees and hats.  

GROWING OFF THE CAPE

Encouraged by friends and fans, Mike and Woody began to venture off Cape Cod and set up shop at music festivals and sports tournaments throughout New England and down into the mid-Atlantic states. 

 

AN "OLD SCHOOL" APPROACH

To date, Woody and our crew have been a part of more than 400 premier events across the country.  We are big believers in meeting our clientele wherever you are; never assuming you will come to us (in a brick and mortar store).  Shaking hands and sharing our story is what makes our (band)wagon roll. 

BUILDING A BUSINESS IN SMALL BATCHES

Great businesses are made in small batches -- not in bulk from Bangladesh!

Over past decade, we have crafted signature styles in the softest fabrics.

Tens of thousands from coast to coast have come to admire and purchase them.

Today, we are so proud to offer a full, but always expanding line of "bold coastal style" with nearly 100 pieces made right in our backyard in Boston. 

DRIVING OVER DIABETES

Founder Mike has been fortunate to live well with Type 1 diabetes for 45 years.

Our crew gets after it everyday to end this dreadful disease.

Until then, we encourage everyone like him to pursue their wildest dreams and to look great doing it! 

A percentage of every sale is donated to nonprofits who share our pursuit of a cure.

WELCOME TO OUR WAGON

With 234,000 miles now on Woody's wheels, our journey together has just begun!

Jump on and come aboard.