It's been a long yet amazing ride.  

Over 60,000 miles in fact.

Five summers ago, our founder Mike bought a nostalgic beach ride, got a hawker's permit from the town of Falmouth and quit his day job to sell flip flops.

Early morning every weekend, when Cape Cod locals were hitting the beaches and tourists were hopping on the Woods Hole steamship to the Vineyard, Mike parked "Woody," poured quarters into the meters, got fed frequently by the best food spot at Quick's Hole, and met thousands of great people who loved his store-on-wheels and, thankfully, bought a bunch of stuff.

After almost 100 fun but long days, Mike stumbled into a guy who owned a custom apparel house outside Boston and suggested we team up to launch our own label.

With the concept of mobile retail proven, a clever trade name and cool logo that wasn't a fish or animal, a few tee shirts and trucker caps, the Wears Woody brand was born in the spring of 2013.

Today you will enjoy a maturing collection of "bold coastal style" that pays homage to the original sport utility vehicle we still drive; epitomizing the best of casual life outdoors, especially along our favorite shores.

As farm-to-table has done so well for food and nutrition, we're pioneering the "mill-to-market" movement for the crowded apparel and struggling retail industries:

Locally sourced and produced goods made to order in smaller runs then delivered "fresh" to you at a reasonable price with our modernized fleet of funky Wagoneers and soon-to-come portable tiny beach houses.

We are driving the future of retail.  

Without retail. 

Perhaps the part of it all we are most proud of is Woody's Drive Over Diabetes.  Mike's been fortunate to live well with Type 1 diabetes for almost four decades and created our mission to encourage those like him to pursue their wildest dreams and to look great doing it.  We are thrilled to share our net profits with equally ambitious organizations to make a huge impact for the cause. 

We invite you to ride shotgun with America's ultimate beach brand.