the whole back story...

all 100,000 miles of it.

Eight short summers ago, brand founder Mike bought a nostalgic beach ride, got a hawker's permit from the town of Falmouth and quit his day job to sell flip flops. Every weekend, as the sun was coming up, he would fire up his 1990 Jeep Grand Wagoneer, chug over the bridge to where Cape Cod locals were hitting the beaches and tourists were hopping on the steamship to the Vineyard. Mike would park "Woody," pour quarters into the meters, and meet thousands of great people who loved his store-on-wheels.


After almost a hundred fun but long days, and at the suggestion of all his fans, Mike teamed up with a friend he met along the way, with the goal of launching their own brand of products. With the concept of mobile retail proven, a clever name, a cool logo, a few tee shirts and trucker caps, the Wears Woody brand was born in the spring of 2013.


Fast forward to today, you will enjoy a maturing collection of "bold coastal style" that pays homage to the original sport utility vehicle we still drive; epitomizing the best of our active yet casual lives outdoors.


We've always believed that we should go to our clientele, wherever they are, and never assume they will come to us.  And just like farm to table has done for food sustainability, we are pioneering the "mill-to-market" movement for apparel to shorten a supply chain that is far too entrenched in Asia and complex than it should be. Our small batch production and grassroots retail approach is purposely old school and now thankfully admired by tens of thousands who now sport our brand from coast to coast.


With all the great people we've met and the tremendous progress we've made, we have a ways to go before we achieve our mission, curing diabetes.  Our founder Mike has been fortunate to live healthy and well with Type 1 diabetes for almost four decades. Until we cure this dreadful disease, our entire crew is here to encourage those like him to pursue their wildest dreams and to look great doing it.  We are thrilled to share our net profits with equally ambitious organizations in order to make a lasting impact on our shared cause.


With 228,000 miles on Woody's odometer and counting, our journey together has just begun!